I’m Ann House, MS, AFC ®
Individual and Couples Financial Counseling
Helping You Succeed and Flourish
Personal Financial Counseling
Get on top of your own finances!
Couples Financial Counseling
Get on top of your family’s finances!
Goal Setting
Goal setting involves identifying clear financial objectives and creating a realistic plan to achieve them over time.
Financial Counseling
Financial counseling provides personalized guidance to help individuals understand their finances, address challenges, and make informed money decisions.
Financial Management
Financial management is the process of organizing, monitoring, and controlling income, expenses, and savings to maintain financial stability.
Budgeting Advice
Budgeting advice helps individuals create and maintain a spending plan that aligns their income with their financial priorities and goals.
What Is Financial Counseling?
Financial Counseling is a collaborative effort between a counselor and client to assist the client to meet their financial goals, and improve their quality of life.
What is a financial counselor?
If you’ve ever looked for a financial professional, you’ve probably encountered unfamiliar acronyms, also known as designations or credentials, following the candidates’ names. CPA, CFP®, CFA®, ChFC®: What do these letters mean and why are they important?
Anyone can call themselves a financial counselor, coach, advisor or planner, but a credential often demonstrates a higher level of education, specialty or commitment. In many cases, the credentialing process is like going to school for a specialized program.
What to expect during the meeting:
In the initial meeting I will tell you how I am compensated working for you, how frequently we will communicate and what your preferred method is (phone, email). I will ask if you have ever talked to someone before about your finances.
You can expect a collaborative and non-judgmental conversation focused on understanding your entire financial picture. You will be asked about your personal values, life events, income, expenses, debts, and your goals.
It may be helpful to have documents ready, such as a budget, spending habits, records of income, debt owed, savings, investing and insurance statements.
Financial well-being?
It is the ultimate goal of financial education. To help people improve their financial well-being, you first must be able to measure it. It’s determined by the extent to which people feel that they:
Have control over day-to-day, month-to-month finances
You know where your money is going each month and can pay your bills on time without stress.
Have the capacity to absorb a financial shock
You have savings or resources set aside to handle unexpected expenses without going into debt.
Are on track to meet his or her financial goals
You are consistently saving and planning in a way that moves you toward your long-term financial goals.
Have the financial freedom to make the choices that allow one to enjoy life
Your finances give you the flexibility to make choices—like travel, time off, or hobbies—without constant money worries.
About Me
I am a certified financial counselor and educator. I worked in higher education for 25 years, including opening the award-winning University of Utah’s Financial Wellness Center. I am now in private practice. I am a published author, professional speaker, featured in several publications, most recently seen in Forbes, and has received numerous state and national awards. My collaborative project, an online debt-reduction calculator, www.powerpay.org is used throughout the world and is endorsed by the U.S. military and the Association for Financial Counseling & Planning Education®. I worked with the Utah State Legislature and the Utah Department of Education to establish a required general financial literacy course for high school. I am a mother to 3 consumer-savvy adults, an amateur astronomer, kayaker, and adventurer living in New York.
To learn more about financial counseling, see https://www.nerdwallet.com/article/investing/financial-counselor
Testimonials
Ann has been featured in Forbes, Yahoo Finance, NerdWallet, The Salt Lake Tribune, KSL radio and TV, Telemundo, and currently has additions in two national textbooks.
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